PRESS RELEASES

Sep 18, 2019

HIROMI ASAI Menswear Collection, Made of Kimono Textile, Debuts at Paris Fashion Week

New York fashion brand, HIROMI ASAI, develops men's wears all made of Japanese Kimono textiles since 2017. Now HIROMI ASAI presents Spring-Summer 2020 men's wear collection with Flying Solo during Paris Fashion Week at Salons Marceau, Paris on Saturday, September 28, 2019.

NEW YORK, Sept. 18, 2019 /PRNewswire/ -- New York based fashion brand, HIROMI ASAI, (www.hiromiasainy.com) has been trying to revive the essence of Japanese Kimono for modern fashion. The designer, Hiromi Asai, first presented Kimonos on runway at New York Fashion Week in 2016. Then, HIROMI ASAI develops men's wears all made of Japanese Kimono textiles, which were presented at Pitti Uomo in Florence, Italy and other major trade shows in USA every season since 2017. HIROMI ASAI men's wear collection won accolade and got many international media coverage.

The sales of HIROMI ASAI men's wear collection started in April 2019 at Flying Solo, located on the prime street in SoHo, New York, which introduces and sells independent and emerging fashion brands, and bi-annually produces fashion shows to demonstrate the latest collection of the participating brands at New York Fashion Week and Paris Fashion Week. As a Flying Solo member HIROMI ASAI presented Spring-Summer 2020 men's wear collection on the runway on September 6, 2019.

HIROMI ASAI presents SS20 men's wear collection with Flying Solo colleagues during Paris Fashion Week at Salons Marceau, Paris on Saturday, September 28, 2019. This is the first time for HIROMI ASAI to show its latest collection at Paris Fashion Week. The theme of the collection is "The Creation of the Universe." HIROMI ASAI develops new textiles suitable for men's wears with craftsmen all over Japan, who usually manufacture textiles for Kimono by traditional techniques. HIROMI ASAI would like to demonstrate luxury and slow fashion with unique prominent textiles and sophisticated designs, made by outstanding tailoring techniques in Japan. 

"We are excited to debut our men's collection at Paris Fashion Week. I am always challenging new to revive the essence of Japanese Kimono for modern fashion. We got good responses from US press and buyers after the runway show at New York Fashion Week. I hope European people become more interested in our style though our Paris Fashion Week show," Ms. Asai, a designer of HIROMI ASAI said. "I believe that the essence of Kimono is 'textile' not 'form.' It is our responsibility to hand over craftsmanship for production of Kimono textiles to the next generation. I believe that we are able to transform these unique traditional textiles into modern stylish fashion."

After debuts in both cities, HIROMI ASAI SS20 men's wear collection is available soon at Flying Solo as well as at several retailors in US and Europe.

Aug 30, 2019

HIROMI ASAI 20SS Menswear Collection, Made of Kimono Textile, Appears on Runway during New York Fashion Week

New York fashion brand, HIROMI ASAI, develops men's wears all made of Japanese Kimono textiles since 2017. Now HIROMI ASAI presents 2020 Spring-Summer men's wear collection on runway with Flying Solo NYC in SoHo, New York during the New York Fashion Week at Pier 59 Studios on Friday, September 6, 2019.

NEW YORK, Aug. 30, 2019 /PRNewswire/ -- New York based fashion brand, HIROMI ASAI, (www.hiromiasainy.com) has always been trying to revive the essence of Japanese Kimono for modern fashion. The designer, Hiromi Asai, first presented Kimonos on runway during the New York Fashion Week in 2016. Then, HIROMI ASAI develops men's wears all made of Japanese Kimono textiles, which were presented at Pitti Uomo in Florence, Italy and other major trade shows in USA every season since 2017. HIROMI ASAI men's wear collection won accolade and got many international media coverage.

The sales of HIROMI ASAI men's wear collection started in April, 2019 at Flying Solo, located on the prime street in SoHo, New York, which introduces and sells independent and emerging fashion brands, and produces fashion shows to demonstrate the newest collection of the participating brands during the New York Fashion Week and Paris Fashion Week.

 

HIROMI ASAI presents 2020 Spring-Summer men's wear collection on runway at Flying Solo Show, cooperatively with the colleagues, held at Pier59 Studio on Friday, September 6, 2019.  The theme of the collection is "The Creation of the Universe". HIROMI ASAI develops new textiles suitable for men's wear collection with craftsmen in Japan, who usually manufacture textiles for Kimono by traditional techniques. HIROMI ASAI would like to demonstrate luxury and slow fashion with unique prominent textiles and sophisticated design, made by outstanding tailoring techniques in Japan. This fashion show will be also broadcasted as a live stream in Instagram at 8:30pm EDT on Friday, September 6, 2019. 

"We have always been challenging new to revive the essence of Japanese Kimono for modern fashion. I am very pleased to have a chance to return to runway and present our 20SS menswear collection during the upcoming New York Fashion Week." Ms. Asai, a designer of HIROMI ASAI said.

Next to the fashion show in New York, HIROMI ASAI appears on show case in Paris cooperatively with Flying Solo members during the Paris Fashion Week on Saturday, September 28, 2019. After debuts in both cities, HIROMI ASAI20SS men's wear collection is available soon at Flying Solo NYC.

Apr 05, 2019

HIROMI ASAI Men's Collection Made of Kimono Textiles Arrives at the Boutique Flying Solo in SoHo, New York

New York fashion brand, HIROMI ASAI, develops men's wears all made of Japanese Kimono textiles since 2017. Now HIROMI ASAI men's collection arrives in the prestigious boutique, Flying Solo NYC in SoHo, New York.

NEW YORK, April 5, 2019 /PRNewswire/ -- New York Fashion Week participating fashion brand, HIROMI ASAI, (www.hiromiasainy.com) has always been trying to revive the essence of the Japanese Kimono for modern fashion. HIROMI ASAI develops menswear all made of Japanese Kimono textiles, which were presented at Pitti Uomo in Florence, Italy and other major trade shows in USA every season since 2017. HIROMI ASAI menswear collection won accolades and received lots of international media coverage.

Flying Solo NYC is a unique boutique located on the prime street in SoHo, New York, which introduces and sells independent and emerging fashion brands, and produces fashion shows to demonstrate the newest collection of the participating brands during New York Fashion Week and Paris Fashion Week. During the recent New York Fashion Week 2019 Autumn-Winter, HIROMI ASAI presented and sold the representative collection. Because that appearance at Flying Solo NYC met with a favorable public response, HIROMI ASAI decided to sell the collection continuously at Flying Solo NYC, starting in the beginning of April, 2019. In addition, HIROMI ASAI provides collection samples to stylists and editors at the show room of Flying Solo, The Copper Room.

For the spring-summer collection, HIROMI ASAIpresents comfortable and sophisticated shirts and jackets, made of the finest Kimono cotton textile, Ise Momen. Ise Momen has more-than-350-year history, woven by 100-year-old looms. HIROMI ASAIasks this workshop to weave premium cotton textiles for the collection with unique but modern patterns. All these clothes were tailored with highest quality by Sanyo Industry Inc. and Fashion Kobo Kuroishi in Japan. Subsequently, HIROMI ASAIis planning to present various men's collection including jackets, suits, vests, shirts, pants and ties, all made of various Kimono textiles, woven and dyed at workshops all over Japan.

HIROMI ASAI will demonstrate the newest men's wear collection on runway during both New York Fashion Week and Paris Fashion Week with Flying Solo NYC in September - October, 2019. HIROMI ASAI plans to show the brilliant marriage between modern styles and traditional arts in New York and Paris in autumn.

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